video-marketing

Brand Awareness & Authority Building

“Why Choose Us” Brand Intro Video

Duration: 60-90 sec

Content: Who you are, services offered, USPs, client success snippets

Style: Motion graphics + live clips + upbeat music

Client Testimonials / Case Studies

Real clients sharing before-after growth, performance, and satisfaction

Format: Interview-style, with graphs and campaign results shown

Meet the Team (Humanize Your Brand)

Quick intros to your creative team, strategists, ad experts

BTS moments, work culture clips, day-in-the-life format

Educational & Value-Based Content

“Digital Marketing 101 Series (Shorts/Reels/YouTube Shorts)

Topics: SEO vs PPC, What is ROAS, Social Media Algorithms, etc.

Duration: 30–60 sec

Hook > Value > CTA

"Did You Know?” Marketing Myths Busted

Bust common client misconceptions: “SEO works overnight” or “More followers = more sales”

Style: Fast-paced, text overlays, voice-over or face cam

How Ads Actually Work – Behind the Scenes

Show the funnel setup, creatives testing, analytics, retargeting

Educates and builds trust

Service-Specific Videos

“Service Explainers (Short animations or screen recordings explaining services like:)

Google Ads

Meta Ads

Local SEO

Results-Driven Snippets

How we got 8x ROAS for a real estate client in 14 days

Show campaign setup, ad copy, results dashboard

Meet the Team (Humanize Your Brand)

Quick intros to your creative team, strategists, ad experts

BTS moments, work culture clips, day-in-the-life format

Lead Generation Focused

“Audit Giveaway” Video Campaign

“We’re giving away 5 free business audits this month – here’s how to apply”

Urgency + CTA + landing page

FAQs Answered by Experts

What budget should I start with?

How long before I see ROI?

Repurpose from actual client consultations

Our video Marketing Process

Motion Graphic Media's video marketing process involves strategic planning, creative scripting, professional production, engaging animation, targeted distribution, and performance tracking to deliver impactful visual content that drives results.

Discovery & Strategy:

  • Understand client’s goals, target audience & brand tone.
  • Analyze competitors and industry trends
  • Define video objectives (e.g., awareness, engagement, lead generation).
  • Choose the right type of video (explainer, testimonial, promo, reels, etc.).

Concept Development:

  • Brainstorm ideas aligned with brand voice.
  • Develop a strong script and storyboard.
  • Finalize messaging, visual style, and tone of voice.

Pre-Production:

  • Plan shoot (if needed): locations, talent, equipment.
  • Design motion graphics assets (characters, icons, elements).
  • Schedule timeline and milestones.

Production:

  • Execute video shoot (if applicable) with high-quality gear.
  • Record voiceovers with professional artists.
  • Design and animate graphics as per storyboard.

Post-Production:

  • Edit raw footage and sync with audio.
  • Add motion graphics, transitions, effects.
  • Include branding, call-to-actions, and subtitles.

Review & Revisions:

  • Share preview for client feedback.
  • Make necessary changes and polish the final output.

Publishing & Promotion:

  • Optimize video for platforms (YouTube, Meta, website, etc.)
  • SEO-friendly titles, tags, descriptions, and thumbnails.
  • Promote through ads, social media, newsletters, and blog embeds.

Performance Tracking:

  • Track views, watch time, click-through rate, conversions.
  • Provide monthly reports and improvement suggestions.